How to Calculate CPM, CPC, CTR, CPA with Example And Its Full Form

How to Calculate CPM, CPC, CTR, CPA with Example And Its Full Form

1. CPM

Cost Per Mile

        CPM =                      Or

Cost Per Thousand

How TO Calculate CPM

  CPM    =     Advertisement Cost      🗙 1000                        Total No. Of Impressions

Example :

CPM =       200  $  Cost          🗙 1000 = 20 $

              10000 Impressions

2. CPC

CPC = Cost Per Click

Example:

Cost per Click Advertising

CPC Keyword Rate

20 $ Max - 0.2 Min

3. CTR

CTR = Click Through Rate

How TO Calculate CTR

CTR =    Ads Clicked    🗙 100

               Impressions

Example :

•  CTR Depends On The Both CPM & CPC

• It Measures Effectiveness Of Advertisement

• CTR Calculate The % Rate Of ads That Is Clicked

CTR =  15  Ads Clicked    🗙 100 = 3%

              500 Impressions

4.CPA

CPA = Cost Per Action

Example :

They Have To Complete The Task Which Is Given By the Ads Company ex : Fill The Form , Registration or Send Email etc...